WHAT IS FIRST WEEKEND CLUB?
First Weekend Club is THE ticket to Canadian films. Since being founded in 2003, OUR non-profit organization has supported over 400 great films and countless talent. We give audiences a chance to be ‘in-the-know’ about upcoming films, access to exclusive giveaways, video interviews, invitations to special member-only events, and much more! The best part? Membership is free at firstweekendclub.ca/join – Join our club and become a Canadian film champion today!
GREAT CANADIAN FILM IS OUT THERE - HELP KEEP IT THAT WAY!
The first weekend of a theatrical release can make or break a film. Through video interviews with filmmakers & actors, contests, premiere parties, film alerts, and much more, First Weekend Club informs members about great new films and encourages them to attend opening weekend screenings in order to keep Canadian films in theatres longer. Hence the name, “First Weekend Club”.
WHY THE 'FIRST WEEKEND' IS CRITICAL?
Canadian cinema faces a huge challenge due to competition from across the border, where marketing budgets of Hollywood films generally rival the entire production budgets of their Canadian counterparts! While film is art, it’s also a business and the bottom line counts. Theatre owners will extend a film’s release only if the first weekend box office is strong. Enter First Weekend Club.
IF YOU TELL TWO FRIENDS… AND SO ON
We want you to help make Canadian film a household name. It’s easy. If you like a film that we promote, then spread the word! To make it easy for you we’ve added a “tell a friend” function on our email campaigns so – *poof* – the word gets out.
NOT ALL CANADIAN FILMS GET THE SAME FWC TREATMENT
Although we will post most Canadian films that get a theatrical release (which we’d like to point out is a huge accomplishment and we congratulate all the filmmakers who succeed in securing theatrical distribution), our resources are limited and consequently we are only able to actively promote 20 to 25 films per year. Those films that are selected for our additional support are films we believe will resonate the most with our membership.
While we post information on our website about most Canadian films, we only create email campaigns and organize special events around those we are actively promoting. This says basically the same thing as the above paragraph.
ONLINE MOVIE RENTALS: CANADASCREENS.CA
In April 2015, First Weekend Club launched an online movie rental service in partnership with the National Film Board of Canada, making Canadian feature films available to anyone, anywhere, anytime. CanadaScreens features some of the best Canadian films available and is a great place to discover some little known gems too. Visit us at CanadaScreens.ca