Farewell Announcement from our Founder

Farewell Announcement from our Founder

Dear First Weekend Club members,

I wanted to reach out to you with a personal note to share some news.

After 18 years of promoting Canadian film and talent, First Weekend Club will be shutting its doors at the end of December 2020.

In many ways, it feels like the end of an era, but what an adventure it has been. I want to thank you from the bottom of my heart for coming along on this journey!

With the changing film industry landscape and reduced financial resources available, it is time for us to move on.

But we are proud of what we have accomplished. Since launching in February 2003, we have promoted almost 1000 Canadian features and countless talent. We’ve worked with our partners to pack movie theatres across the country on that all important first weekend, and we’ve hosted hundreds and hundreds of video interviews with filmmakers, actors, producers, cinematographers and so many other industry professionals.
And we even launched a VOD service exclusively dedicated to Canadian films which we ran for three years and was curated by some of Canada’s top talent.

Through it all, we got to know and fall in love with the incredible talent this country has produced, and, of course, the audiences who support them.

We are deeply grateful for all of our partners, our hard-working and passionate FWC team, board of directors, and the outpouring of community support that we’ve received over the years. Of particular note are the three partners who have supported our mission since the beginning – Telefilm Canada, The Directors Guild of Canada BC Branch, and Creative BC. We would not have come so far without you!

Although First Weekend Club’s journey is coming to an end, the love for Canadian film and talent continues to burn bright and we hope that the audiences we helped build will continue supporting them for years to come!

With love and gratitude,
Anita Adams
Founder & Executive Director First Weekend Club


Anita Adams
Founder & Executive Director First Weekend Club

Want to keep in touch with our team?

Priya Rao
Eastern Director and Host, Reel Inspiration Podcast
Team member since 2010

Katherine Brodsky
Director of Communications
Team member since 2003

Alexandra Staseson  
Director of Social Media / Community Partners / Host
Team member since 2003

Anna-Lea Boeki
Content Specialist
Team member since 2015

Angelica Sarmiento
Social Media & Video Editing
Team member since 2020