Passion Leads to Purpose

I didn’t really know what I was getting into all those years ago; At the time, it was just this little idea I had, that if all the people I knew in the film industry helped spread the word about a Canadian film’s opening, then maybe that film would stay in theatres longer instead of disappearing after the first week like so many seemed to do. It has been 13 years today since I started First Weekend Club! Wow. What an incredible journey it’s been. 

At that time I put out an email to all my contacts letting them know of my ‘plan’ and asking them to email me if they wanted to be added to my new “First Weekend Club ” email list.  I was overwhelmed by the response. Not only did I get a resounding YES, but my friends then told their friends about it and next thing I knew the media was calling me, and filmmakers, actors and other industry professionals were stepping forward, offering to help grow this idea into something much bigger.

Today this idea, and wish for some change, has led to members across the country, each with the same wish and commitment to see Canadian Film talent supported! First Weekend Club has grown into a staff of 6 across the country, and we  have promoted over 400 Canadian feature films!

2015 was another big turning point for FWC when we recently launched a Video on Demand service exclusively for Canadian movies,  (Think Netflix- but just for Canadian Film) and have partnered with some of the largest and most respected film industry organizations in the country. 

Interestingly, just today I was listening to a motivational speaker and he said, “If you can’t find your purpose, find your passion and your passion will lead you to your purpose.” That’s what happened to me; I was passionate about Canadian film and here I am, running a national organization that promotes Canadian film and talent and I know I found my purpose (or one of them anyways). I love my work, and the people I work with. 

I have the best staff you can imagine – a group of truly passionate, intelligent, creative women who inspire me. I have a pretty incredible board of directors too, each with their own mega contribution to Canadian Cinema. Seriously, these men and women on my board are the powerhouses of the film industry and they are working with me and my team to help build a thriving domestic film industry! It’s pretty amazing. So to my staff, my board of directors and all of our FWC members, thanks for believing in me and our mission. 

If I could ask for even more support today? Well I’d simply ask you the same thing I asked all my friends 13 years ago;  Will you sign up to be a member of and subscribe to my little ’email’ 😉   

You can join here 

Here’s to another great year ahead! 

Anita Adams

PS – if you’re on Twitter let’s connect there @AnitaFWC  @1stWeekendClub @CanadaScreens

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