First Weekend Club Privacy Policy

First Weekend Club respects the privacy rights of our visitors and is committed to p­rotecting the information we collect about you online. This Privacy Policy explains how we collect, use and disclose your personal information. First Weekend Club will take reasonable steps to protect your personal information in accordance with this Privacy Policy and applicable laws. As we update and expand our services, this policy may change, so please refer back to it periodically.

We collect the personal information you provide us and we store and maintain that information, as well as email messages we receive from you, on our secure servers.

We will never rent, sell or share information that personally identifies you for marketing purposes without your permission.

Information Collected About You

In order to give you the best experience on our site, First Weekend Club may collect various types of information about you, including personal and demographic information. Personal information is information that can be directly associated with a specific person such as a user’s name, address, telephone number, or email address. Demographic information is anonymous information, which may include age/date of birth, gender, geographic area, hobbies, interests, and favorites. Demographic information is not considered personal information unless it is linked to personal information about a specific user.

We will only collect the information deemed reasonably necessary to fulfill your online requests and our legitimate business objectives.

How We Use The Information We Collect

We may use and/or request personal and demographic information for any of the following purposes: to send email newsletters, for participation in online contests and sweepstakes, and email correspondence about special offers, promotional announcements and consumer surveys. In addition, First Weekend Club may respond to email correspondence and communications if such correspondence includes a return email address. Because an email address is personal information, First Weekend Club  protects the privacy of the sender by limiting access to these email messages. For quality control purposes, email messages may be kept for a period of time. There may, however, be certain cases where hard copies may be kept on file. Information from all email messages received will not be used for marketing purposes and will be maintained in a secure location.

In addition to the uses specified above, and so we can constantly improve the products and services we provide you and to better meet your needs, we also use your personal and demographic information for our internal demographic and marketing studies, and for quality assurance.

Disclosure of Personal Information

First Weekend Club does not sell or rent personal information to third parties.

Any exceptions to this policy of sharing your personal information with a partner company will be done only with your permission. First Weekend Club also reserves the right to disclose information when required by law.


As you browse the First Weekend Club site, cookies may be placed on your computer’s hard drive. (Cookies are small pieces of data that are sent to your browser from a Web server and stored on your hard drive.) Cookies allow us to gather usage information, such as the number and frequency of visitors to our site and its various pages. We analyze this data to determine which parts of our site customers like and which parts need improvement. Automatically logged information is also used to analyze trends and to administer the site. If your browser is set to not accept cookies, you may not be able to use the Canada Screens site or service.

Security and Access

First Weekend Club maintains reasonable safeguards in an effort to ensure the security, integrity and privacy of the personal information we collect and store about our visitors. We also have implemented reasonable security measures in an effort to protect against the loss, misuse and alteration of the information under our control. Here are some examples of how we safeguard your personal information: personal information collected by First Weekend Club is stored in secure operating environments that are not available to the public and access to that information is limited to employees who need the information to provide you with First Weekend Club products or services.

Opting Out

If, after you have provided us with personal information, you do not want First Weekend Club to send you email or other messages about our products and services, please click on the unsubscribe link at the bottom of the email campaign. You will then receive an automated message from First Weekend Club requesting that you confirm your intent to unsubscribe. Alternatively, you can send an email to and put the word “REMOVE” in the subject line. In the body of the email, please include your name and address so we can ensure that we have all the information needed to remove you from our lists.

Other Websites, Platforms and Applications

First Weekend Club also owns, an online movie rental platform exclusively for Canadian film. As a subscriber to First Weekend Club you may receive promotional information about the films we offer on CanadaScreens. In addition, you may be able to access CanadaScreens through our partner platform the National Film Board of Canada, and other platforms such as gaming systems, smart TVs, mobile devices, set top boxes and a number of other Internet connected devices. These websites and platforms have separate and independent privacy statements, notices and terms of use, which we recommend you read carefully. You may also encounter third party applications that interact with the First Weekend Club and CanadaScreens service. First Weekend Club is not responsible for the information handling practices of these other websites and platforms.


If you have questions concerning this Privacy Policy, please contact us.